Generative Engine Optimisation: Winning Visibility in AI-Driven Search
Search behavior is evolving. Users are no longer simply clicking on blue links – they are asking AI tools directly to provide answers, summaries, and recommendations. Platforms like OpenAI’s ChatGPT and Google’s AI-powered search experiences are reshaping the way information is discovered. This change has introduced a new discipline: Generative Engine Optimization (GEO). Generative Engine […]
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